Executive roundtable : “Understanding your own value system & that of others, to build and deploy strategic projects more effectively”

A look back at the executive breakfast that took place on Friday, March 14, 2025 at Seabird.

“Values ​​are the energy that guides action,” explained Carine Dartiguepeyrou, president of Uniqueness and the Values ​​Observatory. “Leaders don’t always know what’s important at any given moment in the company. Understanding their values ​​helps them achieve greater consistency, facilitate conflict resolution, and address issues of succession.”

“Among the values ​​of the leaders who have taken the From Heart to Action journey since 2021, we frequently find the search for meaning, ethics, and planetary ecology.”

“Knowing one’s values ​​helps us choose the leadership style we want to embody,” noted Mira Draganova, Global Managing Director in charge of Transformation, Strategic Planning, HR and CSR at NAOS (Bioderma – Institut Esthederm – Etat Pur). “By understanding other people’s value perspectives, I understand how they make decisions and I can better work with them. I created a methodology applied to decision-making to highlight the ethical dilemmas that regularly arise in companies (for example, wanting to minimize environmental impact but choosing to launch a cheap—and less environmentally friendly—product to increase sales).”

“It is fundamental to question one’s values ​​before acting as a leader,” reminded Cyrille VU, President of SeaBird and founder of SeaBird Impact. “At SeaBird, we have become a mission-driven company. We must reconcile philanthropy and economics, which are wrongly separated! It is this logic that is leading us to disaster. Pure virtue is the principle of evil, as Claudel said. So it’s good to have ideals and utopias, but we must constantly test them against reality to move forward in the real world.”